Posts in category mobile monetization

app marketingBusinessKPCBLeanplumMarketingMobilemobile app analyticsmobile engagementmobile marketingmobile marketing automationmobile monetizationmobile user acquisition

Analysis of 671M push notifications shows mobile marketing’s potential has barely been tapped

VB INSIGHT: Leanplum, a mobile marketing automation platform, is announcing its first research study today, called “Breaking Barriers to Push Notification Engagement.” The study, which is the result of an analysis of 671 million push notifications and 1.4 billion in-app events, reveals that upwards of 63 percent of marketers around the world completely miss the mark on messaging, […]

Read more 0 Comments
BusinessGamesMarketingMediaMobilemobile monetizationMobvistaNativeXRob WeberRyan Weber

China’s Mobvista buys mobile user acquisition company NativeX for $25M

China’s Mobvista has agreed to acquire mobile ad monetization firm NativeX for $25 million in cash. The deal signals further consolidation in the mobile market for advertising aimed at acquiring new users for games and apps. In this multibillion-dollar market, bigger companies are going global by amassing operations in each regional market. “It’s important to be […]

Read more 0 Comments
ad monetizationapp monetizationAppodealAppodeal ReviewAppsBusinessCommerceDevEnterpriseEntrepreneurMobilemobile monetizationprogrammatic advertisingprogrammatic mediationSmall BizStephan Schultz

Case study: The power of programmatic ad mediation for app publishers

SPONSORED: This sponsored post is produced in association with Appodeal. Intro Stephan Schultz is an award-winning, 22-year-old app developer who lives and attends school in Potsdam, Germany. His productivity apps for iOS, Android, and BlackBerry have been downloaded more than 5 million times. VentureBeat caught up with Stephan to ask about his challenges monetizing ads in […]

Read more 0 Comments